What is Search Engine Optimization?
Search Engine Optimization (SEO) is the name of all the activities carried out on a website for the only purpose of making it easier to find during an online search.
SEO is therefore the fundamental and unavoidable aspect to improve both the visibility, the quantity and the quality of the traffic on your website.
Content is the king: the content quality is the most important SEO factor
Quality content is the base of everything: when your website pages show depth content, accurate under every aspect, almost certainly they can be considered interesting and authoritative by Google.
This will make it easy to improve their position in search results and therefore to have a better visibility of your website.
The assertion is very simple: search engines, Google primarily, just want to show interesting pages in their results. If your page is more interesting than others, it will appear higher.
Quality is more important than quantity even about traffic
Attracting really interested users to your website is fundamental: this improves the performance of your website (pages visited, time spent etc.) and improves the chance to get contacts and purchase orders.
Therefore optimizing a website means keeping in mind what is the main target-user of your business: knowing what he is looking for, what he wants and what he expects to find once he gets into your website.
What’s behind SEO?
Have you ever thought about what is that list of results that Google shows at your every request?
Google and other search engines use crawlers, which are softwares that analyze and search the web for information: these pieces of information are given to the search engine to build its database and, based on an algorithm, to make sure that certain information is shown on a search query.
It is therefore important to understand how this algorithm works in order to offer to the crawler the correct informations. Only in this way your website can be correctly indexed and positioned.
Semantic SEO: what is that?
Semantic SEO interests the website content drafting, Copywriting, and it means writing thinking about the intent of the user, about what is hidden behind the research carried out. In other words, its meaning.
SEO Semantics is based on the principle that Google and search engines expect websites to respond as well as possible to user requests, even implicit ones, in order to provide them with exhaustive information. The more expectations are fulfilled, the more websites are rewarded with a positive positioning.
SEO is evolving
The algorithm of search engines is constantly updated: so ranking factors, or the elements by which search engines evaluate websites, change over time.
For this reason the Search Engine Optimization is in continuous ferment and can’t stop in a one-time activity.
The constant monitoring and maintenance of your website are integral activities of proper SEO management.
So if you hear that SEO is dead you’d better not believe it: SEO does not die, it simply evolves.