Services

Digital Strategy and web marketing

What is Digital Strategy?

Digital Strategy is the necessary thread present in any web project.
It is a process that starts from the definition of goals and targets and continues in the constant measurement of the results obtained, in order to constantly modify and improve the activities put into play.

The main purpose is to identify all the channels that allow you to get in touch with the audience you want to reach. For this reason, marketing strategies and digital communication are essential to obtain the desired results.

Brand placement analysis

Brand placement analysis, both online and offline, is a prerequisite for an effective marketing strategy. It requires expertise and must be shared with the Client, in order to obtain and process all the necessary informations on the activity.

Who are we?
What do we do?
How do we do it?
What does distinguish us from the competition?
What does our target need?
Which tools are we using?
Which other tools can we use?

These are just some of the questions the answers for which are the basis for a correct strategy. An analysis of the placement of its Brand aims to give a concrete, exhaustive and reasoned response based on actual and relevant data.

Why is Digital Strategy important for your business?

Without proper planning, satisfactory results cannot be achieved. A correct Digital Strategy activity brings into play all the web marketing tools available, orienting them towards precise purposes, identified by a precise analysis of your activity.

Identifying appropriate online marketing strategies is useful to consolidate and expand your business. Thanks to the digital strategy you can intercept new customers or consolidate existing ones, increasing your brand loyalty and value, enhancing your presence on the market and on the web.

How can we help you?

Our team will help you to build an effective digital strategy, proposing activities and tools useful for achieving your goals.

We guide you through the process and we take care of:

Brand goals definition;
Activities to achieve them;
Tools to support these activities;
Results monitoring;
Improving activity based on acquired data.

The creation of a website and its maintenance are therefore only a small part of an effective digital strategy. Equally important are also parallel activities related to digital communication, SEO / SEM and Social Media. All of this must be supported by a Brand Identity that defines the perception of your company in the imaginary of your customers.

Works of Digital Strategy and Web Marketing

Spada Transfer

The Spada Transfer company, the flagship of the Brescia area, deals with the design and production of Turning Centers and Transfer Machines.
For Web Heroes, the challenge of the Spada project was to build an online presence that was worthy of a machine that won the prestigious MM Award. We have thus discovered a very interesting world, full of innovative and sophisticated technology that we have decided to make usable by creating a new site, created with a modern and very readable design, accompanied by a video that would allow us to immediately get an idea of what serious is the Spada company.

MEDEA

MEDEA is a restaurant in the historic center of Brescia, in northern Italy, which offers a revisited Mediterranean cuisine, creating an intense fusion between the different flavors of the Mare Nostrum. The Web Heroes took care of giving the right identity to this new reality, with a 360° approach, from the website to the printed menu.

GoodPartners - Identity & Ux/Ui design

Good Partners is a new business consulting firm with the need to create its own digital presence: brand identity, website and lead generation.

Protec Surface Technologies

Website restyling

Protec is a company specialized in machinery for coating thin film materials in PVD, PECVD and DLC. The company’s need was to show the characteristics of the machinery and make it easier for the interested user to find information and contact them.

Website restyling

Trutorq Italia

Website restyling

Trutorq is a company specialized in the production of actuators for the automation of industrial valves. The old website was not up to the particular company reality and for this reason we took care of a complete restyling.