Services

Copywriting and web writing

Why Copywriting?

A good copywriter knows how little time a user spends on a website: in that short lack of time it has to draw the attention and invite to discover a specific service, to buy a product or to carry out another particular action.
Originality, creativity and persuasion are therefore the main features that these texts must have.

Web Copywriting: the importance of quality content

Next time you visit a website pay attention to what you do. Maybe you do not realize it but you spend barely only a minute in a website: enter -> scan quickly what appears -> exit.

Unless something catches your attention.
Unless something brings your gaze to linger for a few seconds longer and invites you to learn more about this new reality you have just entered.

Curiosity and the need of satisfaction are the main engines that drive you to go further within a website page.
Informations that you receive during the navigation are what bring you to decide if to do a specific action or close the browser.
If that website gives you no satisfaction or doesn’t give you the information that you are looking for, you just leave it.

A not satisfied user is a lost user, forever.

This is why a copywriter plays a fundamental role in the creation of a website: creating content.
With few and simple words he implants in the users’ mind the seed of curiosity. By providing all the informations they need he leads them to a specific action: the only one action possible to satisfy that desire suddenly born.

Corporate Storytelling: how to tell your company story

Words inform, reveal facts, suggest actions, inspire emotions but, above all, words speak about your company: you have something to tell.
Talking about your company isn’t difficult as it seems, but doing it in order to catch the attention of your interlocutor is really complicated.
That’s why Storytelling is important: storytelling is a powerful tool because it directly involves and stimulates our soul and our mind.
It is something familiar to us, because we grew up with storytelling since our grandmothers put us in bed with fairy tales stories.

By the storytelling we empathize, we excite ourselves and extrapolate the information we believe are useful.

By the Corporate Storytelling the power of narration is used as a tool of corporate communication, in order to inform your customers about the values of your company.

Works of Copywriting

Spada Transfer

The Spada Transfer company, the flagship of the Brescia area, deals with the design and production of Turning Centers and Transfer Machines.
For Web Heroes, the challenge of the Spada project was to build an online presence that was worthy of a machine that won the prestigious MM Award. We have thus discovered a very interesting world, full of innovative and sophisticated technology that we have decided to make usable by creating a new site, created with a modern and very readable design, accompanied by a video that would allow us to immediately get an idea of what serious is the Spada company.

Steam Italy

For Steam Italy, a company that produces latest generation cleaning machines for individuals and companies, we created the website. In a historical moment in which the term “sanitize” is on the agenda, emphasizing the value and professionalism of this company was the priority. Thanks to a design built on WordPress CMS, with a completely custom theme, the positioning performance has received a significant impact. Seeing is believing: according to the Google Lighthouse analysis, the new site is positioned in the Google serp with excellent SEO performance.

Red2Green

Web Design Consulting Firm

Red2Green is a company specialized in Transition and temporary management of companies. The R2G expert assists the managers of SMEs and affiliated companies who need professional and qualified support, helping them to improve their financial performance and guaranteeing stability and continuity over time.

Web Design Consulting Firm

Protec Surface Technologies

Website restyling

Protec is a company specialized in machinery for coating thin film materials in PVD, PECVD and DLC. The company’s need was to show the characteristics of the machinery and make it easier for the interested user to find information and contact them.

Website restyling

Ailux

Website restyling with corporate video

Ailux is a company specialized in hardware and software used in digital communication and connection systems. The old website the company had was not adequate to respond to customer needs, so we took care of the restyling, with some creative notes.