Redesigning a site is perhaps even more difficult than building one from scratch: you need to know how to respect the limits imposed by an already established brand identity but also be creative to enhance it as much as possible. Changing while staying true to themselves was the mantra of the Web Heroes as they designed the new Protec website. The company, which deals with machinery for coatings, had just faced a restyling of its brand identity and therefore needed a change of clothes also for its main online channel.
A website redesign is maybe even more difficult than creating one from scratch: who is designing must be able to respect the stakes imposed by an established brand identity, but also be creative to enhance it as much as possible. The company, which deals with coating machines, had just been through a restyling of its brand identity and thus needed a twist for its main online channel as well.
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Areas of the project:
from monday to friday, 9.30AM to 6PM Rome time
